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Pay Per Click ( PPC ) Syllabus

Our PPC course covers Google Ads, Meta Ads, Facebook Ads, Instagram Ads, and LinkedIn Ads, focusing on campaign setup, bidding strategies, and ad optimization. Get hands-on training with real-time projects and earn an industry-recognized Google Ads certification. Join the best PPC training in Bangalore and advance your career in pay-per-click advertising!

Introduction to Google Ads

Topics:

What are google ads?
Where do Google Ads Show Up?
Benefits of using Google ads
How the Google ads action works

Creating and Setting up Our First Google Ads Account

Topics:

Using Your Website Navigational Structure to Structure Your Google Ads campaigns
Creating Google ads account
Exploring the Dashboard
Account structure: SKAGs or STAGs

Setting up Our First Google Ads Search Campaign

Topics:

Creating your Search Campaign
Understanding Network Settings
Understanding Location Targeting
Configuring Location Targeting in Google Ads
Understanding Advanced Location Options
Setting and Configuring Languages
Setting Your Daily Budget and Understanding How Daily Budgets Work in Google Ads
Setting your Bids
Setting your Bids
Understanding Ad Rotation Settings
GCLID Concept
Campaign url option

Structuring Your Ad Groups Like a Professional

Topics:

Ad Group Structure Basics and Organization
Ad Group Structure Ideas
Creating Our First Ad Group in Google AdsCreating your sitemap.xml for SEO

Advanced Keyword Research Techniques

Topics:

Researching Your keywords
How Keywords Work
Tools to help with Keyword ideas
Using Google Keyword Planner for Ideas
How To Find Keywords To Target – SEMRush
How To Add Match Types To Your Keywords Like A Pro
The Importance Of Negative Keywords & How To Add Them To Your Account

How to Write Killer Ads

Topics:

Compliance in Google Text Ads
Best Practices for Successful Text Ads
Real Life Case Ad Copy Case Study
Creating Our First Ad in Google Ads
Ad copy tactics to try in your campaigns

Advanced Advertising Tracking

Topics:

What is Conversion Tracking
Setting up Conversion Tracking
Generating And Installing Your Conversion Tracking Tag
Connecting Google Analytics
Setting Up Conversion Tracking For Form Submissions, Phone Calls,
App Installations, and Purchases etc.
Reviewing conversion Data

Setting up Google Ads Billing

Topics:

Configuring Your Billing Details in Google Ads

Monitoring Your Advertisements

Topics:

Reports available in Google Ads
Campaign Reports in Google Ads
Search term reports in Google Ads

Bidding Strategies

Topics:

Manual CPC & Enhanced CPC
Target CPA
Target ROAS
Maximize Clicks
Maximize Conversions
Target Impression Share

Key Optimization Strategies

Topics:

How to Audit a Google Ads Account
Key Optimization Tips
Understanding Quality Score
The 4 Components That Make Up Quality Score
Understanding Ad Rank and How It Is Cal
How Google Determines How Much You Pay Per Click
Action Insights
Setting up Campaign Experiments
Dynamic Keyword Insertion
Adding Ad Extensions
Applying Automated Rules

Remarketing

Topics:

How To Create And Add Your Remarketing Tag
Creating Your First Remarketing Audience
Configuring Your Remarketing Campaign Settings
Step by Step Guide to Create your Remarketing Campaign
Remarketing Lists for Search Ads (RLSA) & IF Statements
Customer Match (Email Retargeting)
Dynamic Remarketing

Setting up Google Shopping Campaigns

Topics:

Difference between Google Ads and Merchant Center
Google Merchant Account Setup
Creating your first data feed
Link Google merchants center and Google Ads
Standard shopping Campaign
Smart Shopping Campaign
Product groups in Smart campaign
Creating Subdivisions
How to Optimize a Shopping Campaign
Add a negative keywords to your shopping campaign

Getting Started with Google Display Network

Topics:

Difference between Display Advertising and Search Advertising
Different Objectives and Goals Of Google Display Advertising
Smart Display Ads
Standard Display Ads
Gmail Ads Campaign
Creating Ad Group And Ads For Your Google Display Campaign
Bidding Strategies For GDN Campaigns
CPM & vCPM
Frequency Capping
Creating Responsive Display Ad
Uploading Banner Ads On Google
Understanding Google Ads Audiences
Understanding Content Targeting On Google Display Network
GDN Targeting By Topic
GDN Banner Sizes & Other Things to Consider
Target Life Events, Life Events, Placement, Placement, Affinity & In Market Audience
Display Ads Optimization Tips

Running Video Ads on YouTube

Topics:

Create YouTube Ads
Linking YouTube Channel to your Google Ads Account
How to choose a video to Promote from your YouTube Channel
Creating In-stream YouTube Ad
Creating a Video Discovery Ad
Bumper Ad Campaign Creation
Outstream Ad Campaign Creation
15 Sec Non- Skippable Ad Creaation
Ad Sequence Campaign Creation
Audience Targeting

App Campaigns

Topics:

Creating Universal App Campaign
Define Your App Campaign Goal
Measure What Matters in App Campaigns
Finding your App on Google Play Store
Text Ideas for App Campaign
Adding Videos, Images and HTML5 for App Campaign
Bid Strategy for App Campaign
Targeting and Excluding Locations
Understand Your App Campaign Results
Optimizations of Bidding and Budget

Smart Campaigns

Topics:

What is Smart Campaign
Smart Campaign Setup
Automated Bidding Strategies

Discovery Campaigns

Topics:

Discovery Campaign Setup

Local Campaigns

Topics:

Importance of Local Ads
Creating Local Ads

Competitor Research Tools

Topics:

Competitor Research Using SEMRUSH
Competitor Research Using Spyfu

Meta Ads

Topics:

Mastering the Facebook Algorithm
Facebook Insights Reports
How to Create Facebook Ads
View Your Advertising Data
Tips for writing a great ad
Improve the performance of your ads
How to Scale Facebook Ads
Live Streaming for building brand
Instagram Ads & Campaigns
Creating your First Instagram Ad

LinkedIn Ads

Topics:

Introduction LinkedIn Marketing
Types of LinkedIn Profiles
Learning Sales Navigator
LinkedIn Profile Optimization to Build your Brand
Setting up your LinkedIn Page
Exploring LinkedIn page Analytics Sections
Advertising on LinkedIn
Define your Account Structure
Creating Text ads, Dynamic Ads, Sponsored
Messaging, Video Ads, Lead Generation ads and more
Bidding and Budgeting Strategy
Retargeting Strategy
Setup Retargeting
Measuring Results

YouTube Ads

Topics:

YouTube SEO
YouTube competitor analysis
YouTube analytics tool
Content Strategy
What makes good content?
How long should videos be?
Viral video vs building an audience
How often should you release a video?
Develop a release strategy
How to write a strong title
How to write a good description
How to work with end screens
How to Create YouTube Ads

Tag Manager

Topics:

Introduction to Google Tag Manager
What is Google Tag Manager?
Google Tag Manager Installation Guide
Google Tag Manager (GTM) Interface Overview
Admin Panel Overview
Workspace Panel Overview
Publish a Tag with Google Tag Manager
Auto-Event Tracking with Google Tag Manager
Conversion Tracking with Google Tag Manager
Implementing Google Analytics Tags
The Best Google Tag Manager Resource

Google Analytics

Topics:

How Google analytics account Structured Setup Google analytics 4 Property for Website and APP

Pinterest Ads

Topics:

Explosive Pinterest Account Growth
Drastically increase Pinterest Monthly Viewers
Optimize your Pinterest account to help your business get found in the big search engines like Google, Bing and Yahoo
See if there areLearn how to use keywords to increase Pinterest any usability issues on the mobile version of your website
traffic to your website(s) to increase leads, and ultimately, sales!

Master Industry-Leading Google Ads & PPC Tools

Gain practical experience with the tools used by performance marketing professionals.

Affordable Google Ads Course Fees in Bangalore

Our Google Ads Course in Bangalore offers premium training at an affordable price with flexible EMI options. Learn directly from experienced PPC experts through live campaigns, hands-on projects, AI-powered strategies, and personalized mentorship.

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Earn an Industry-Recognized Google Ads Course Certificate

Successfully complete the Google Ads Course and receive an industry-recognized certification from Indras Academy.

Prepare for Google Ads Certification with Expert Guidance

Our course prepares you for the official Google Ads Certification by covering Search Ads, Display Ads, Video Ads, Shopping Ads, Performance Max, App Campaigns, and Measurement.