How to Learn Growth Marketing and Performance Marketing?

Growth marketing and performance marketing are the two most frequently used yet most commonly misunderstood and misused terms in digital marketing. If you are looking to learn these strategies, it is important to know the difference between them. Growth Marketing is a process of marketing that concentrates on the overall growth of the organisation, its […]

Is Starting a Digital Marketing Agency in 2024 Worth it?

People assume that the digital marketing space has become crowded and it is not a viable business to start in 2024. However, the truth can’t be far from this. India is an entrepreneurial country that has more than 6.4 crore businesses of varying size. At least a fourth of these enterprises have a requirement for […]

How to Start Affiliate Marketing with Amazon for Beginners?

Affiliate marketing is one of the most profitable aspects of digital marketing. Unlike performance marketing that requires continuous investment of funds to get results, you front-load the expenditure for your marketing efforts and then receive a periodic supply of income. Many people assume affiliate marketing is completely passive income. However, that is not true. Even […]

How to Grow Restaurants with Digital Marketing?

Are you someone looking to grow your cafe, hotel or other eateries? Digital marketing is the easiest way to grow your food chain business. Whether you are the sole person running your food joint or you have a big team to run your hotel, the onus of marketing falls on you.  Growing your hotels using […]

How to Become a Freelance Digital Marketer

Digital marketing in India is a $68 billion industry. While that is an astonishing number, the more interesting fact is that the industry is growing at a CAGR of 40%. That is within the next 3 years, the industry is poised to grow more than 100%. So, the need for skilled and experienced digital marketer […]

how digital marketing helps to grow your business

how digital marketing helps to grow your business

Curious about how digital marketing can boost your business? Well, in today’s world, digital marketing is like the secret weapon for businesses, and it’s not just for the big players. Even if you’re a small business, having an online presence is crucial. Think of it this way: when was the last time you saw a […]

How Artificial Intelligence will Change Digital Marketing in 2024

How Artificial Intelligence will Change Digital Marketing

With a market size of more than $450 billion in the year 2022-2023, digital marketing is a vast area. The market is slated to grow more than $750 billion by 2026. In spite of being almost half a trillion dollar market, digital marketing is both fast growing and fast changing. The advent and growth of […]

Free Article Submission Websites – 2023

Free Article Submission Websites

In the vast landscape of the internet, article submission sites stand as great platforms for sharing unique content.  Article submission sites are one of the most favoured SEO techniques as they help building quality backlinks efficiently. These websites enhance search engine ranking by creating backlinks, boosting online visibility, and driving traffic to the site.  But, […]

Do I need an MBA to get a job in digital marketing

Do I need an MBA to get a job in digital marketing

Marketing landscape has changed a lot in the past 15 years. With the emergence of strong social media and widespread penetration of internet, companies around the world have changed their strategy of marketing. Today whether you are a small vendor in a town or a multi-national conglomerate you need to concentrate on the digital marketing. […]

Challenges in Learning Data Science

Challenges in Learning Data Science While Working a Day Job

Data science as a field is growing at an exponential rate and the field will remain evergreen for the next 20-30 years. If you are someone looking to enter the field then it is mandatory that you enrol in a course and get the necessary industry experience that will help you to get the job […]

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