Best Digital Marketing Courses in Bangalore

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AI-Powered Digital Marketing Course Syllabus

Our digital marketing course in Bangalore covers 30 modules, offering hands-on training with real-time projects. As a top digital marketing institute in Bangalore, we provide advanced digital marketing courses with placement support. Whether you’re looking for digital marketing coaching in Bangalore or the best digital marketing courses in Bangalore with placement, we ensure job-ready expertise at affordable fees.

Google Ads (PPC) with AI

Topics:

How Google Ads Works (Auction, Quality Score & AI Signals)
Creating & Setting Up a Google Ads Account (2025 Interface)
Account Structure Best Practices (STAGs, Hybrid Structures)
Search Campaign Setup (Keyword, Match Types & Intent)
Professional Ad Group Structuring Techniques
Advanced Keyword Research & Search Intent Mapping
Writing High-Converting Ads (RSA + AI Optimization)
Google Ads Billing, Payments & Account Security
Bidding Strategies (Manual, Smart Bidding & AI Automation)
Conversion Tracking & Event Setup (GA4 + Google Tag)
Ad Performance Monitoring & Optimization Framework
AI-Based Optimization & Budget Allocation
Remarketing Campaigns (Search, Display, YouTube, PMax)
Google Shopping Campaigns (Standard & Performance Max)
Display Advertising (GDN Targeting & Creatives)
YouTube Video Ads (In-stream, Shorts, Discovery)
App Campaign Setup & Optimization
Performance Max Campaign Setup (AI-Driven)
Demand Gen Campaigns (Discovery Upgrade)
Local Campaigns & Store Visit Ads
Automation Rules, Scripts & Alerts
Policy, Disapprovals & Ad Approval Best Practices
Ability to manage Search, Display, Shopping, YouTube & PMax
Tools Covered (Google Ads + AI): SEMrush, SpyFu, ChatGPT, Rytr, Google Ads Editor, Google Analytics 4 (GA4), Google Tag Manager

Google Maps SEO & Local Advertising (AI-Powered)

How Google Local Search & Map Rankings Work
Map Pack vs Organic Results (Ranking Signals Explained)
Google Business Profile Optimization (2025 Best Practices)
AI in Local SEO & GBP Optimization
Business Categories, Services & Attributes Optimization
Writing AI-Optimized Business Descriptions & Posts
Photos, Videos & Media Optimization for Higher CTR
Reviews & Reputation Management (AI + Manual)
How Reviews Impact Local Rankings & Conversions
Citation Building & NAP Consistency
Local Keyword Research & Geo-Targeting
Local SEO Ranking Factors & Proximity Signals
Tracking Local Rankings & Visibility
Google Business Profile Insights & Performance Analysis
Setting Up Local Ads from Google Business Profile
Running Local Search Ads & Map Ads
Optimizing Paid Local Campaigns for Calls & Visits
Common GBP Issues, Suspensions & Fixes
Tools Covered (Local SEO + AI) : Rank Math AI, BrightLocal / Whitespark

AI-Powered SEO

Topics:

Search Engine Fundamentals & How Search Works
Keyword Research & Search Intent Analysis (AI Assisted)
On-Page SEO Optimization (AI + Manual)
Technical SEO & Website Health Optimization
Content Optimization Using AI Tools
Off-Page SEO & Authority Building
SEO Ranking Factors & SERP Analysis
AI in SEO: Automation, Content, Audits & Insights
Google Algorithms & Updates
SEO Performance Tracking & Reporting
Ability to rank websites using AI + SEO strategies

AI & SEO Tools:

(Writesonic, Screaming Frog, SEMRUSH, AHREFS, MOZ, Rank Math AI, Quillbot, ChatGPT, Rytr, Google Search Console, Ubersuggest, Komo AI Search, Hunter,SERPstat AND MUCH MORE)

Hands-On Training:

Keyword Research Using AI & SEO Tools
On-Page SEO Optimization for Live Websites
Content Optimization with AI
Website SEO Audit & Technical Issue Fixing
Page Speed & Crawl Error Analysis
Internal Linking & Content Structuring
Ranking Factor Testing & SERP Tracking
Google Search Console Setup & Performance Analysis
Competitor SEO Analysis Using AI Tools
SEO Reporting & Growth Tracking

Future Of Search: (GEO & AEO)

Topics:

What is GEO (Generative Engine Optimization) and why it matters in 2025+
Ability to optimize content for AI-generated answers
How GEO differs from traditional SEO (search engine optimization)
how AI chatbots & generative engines select and surface content
What makes a source “AI-trusted” or “preferable” for generative answers
How to Write GEO-Friendly Content
How GEO complements traditional SEO and how they work together
On-page SEO checklist with GEO enhancements: schema markup, structured data, FAQ, How-To, Article markup
Link building and authority building in the AI age
Building a roadmap for brand & content in the AI era
Creating a GEO content plan for brand/blog/website
Preparing your strategy for 2030+: what to expect, how GEO evolves

Voice Search Optimization (VSO)

What is Voice Search?
Importance of optimizing for voice in SEO
How Voice Search Works
Keyword Research for Voice Search
Tools for voice search keyword research (AnswerThePublic, SEMrush, AlsoAsked, etc.)
On-Page Optimization for Voice
Technical SEO for Voice Search
Local SEO & Voice Search
Content Strategy for Voice Search
Tools & Platforms for VSO

Google Search Console (GSC)

Topics:

How to analyse the performance of each single
clicks, impressions, CTR and position
Identify many easy SEO improvements in just minutes
Diagnose indexing issues &see if Google indexed all relevant pages and if not, why
See if there are any usability issues on the mobile version of your website
How to find promising keyword ideas in Search
Console and which kinds of keywords you should look for
Analyse the speed of your web-page using the newly released Core Web Vitals

Conversion Rate Optimization

Topics:

What is Conversion Rate Optimization?
Key CRO metrics: Conversion Rate, Bounce Rate, AOV, CTR, CPA, LTV
Funnel analysis (AIDA model, TOFU–MOFU–BOFU)
Session recording tools (Hotjar, Microsoft Clarity, Crazy Egg)

Social Media Marketing (SMM)

Topics:

Platform-wise Content Strategy (Instagram, Facebook, LinkedIn, YouTube Shorts)
Understanding Social Media Marketing Funnel (Awareness → Engagement → Leads → Sales)
Meta Business Suite (FB + Instagram)
Reels, Stories, and Shorts for video growth
Automation workflows to manage DMs, comments, and leads By the end
Audience Research & Buyer Persona Creation
Trending Topics Research
Hashtag Research & Optimization
Best Time to Post Optimization
AIDA & PAS Frameworks
Build strategies to increase brand awareness, followers, and engagement rate
Learn how to create and maintain a monthly content calendar for any brand
Master the art of Reels, Stories, and Short-Form Videos to boost organic reach
Develop copywriting skills for impactful posts, captions, and CTAs
Automation in Social Media
Build automation workflows

Tools Covered:

ManyChat, linktree, predis.ai, Buffer, carousel ai, SEMrush, canva AI,chatgpt, Flick,Sprout Social, Sprout Social, Brandwatch, Zapier,BuzzSumo, Wondershare Filmora,vidiq, lumen5,elevenlabs, AlsoAsked.

Meta Ads (Facebook & Instagram)

Topics:

What is Meta Advertising & Why It Matters for Businesses
How Meta Ads Ecosystem Works (Facebook, Instagram, Audience Network)
Understanding Meta Ads Auction, Delivery & AI Optimization
Ads Manager vs Business Portfolio (Roles, Assets & Access Control)
Meta Business Portfolio Setup, Ad Account & Billing Configuration
Campaign Structure & New Objective Framework (ODAX)
Media Buying Types: Auction vs Reservation
Understanding Funnel-Based Campaign Strategy (TOF, MOF, BOF)
Advantage Campaign Budget (ACB) vs Ad Set Budget Optimization (ABO)
When to Use ACB, ABO & Advantage+ Campaigns
Ad Set Level Optimization: Performance Goals & Conversion Destinations
Placements Strategy: Manual vs Advantage+ Placements
Targeting in 2025: Broad Targeting, Soft Signals & AI Learning
Audience Controls: Advantage+ Audience vs Original Audiences
Interest Targeting Strategy (Single vs Multiple vs Open Targeting)
Creative Strategy as a Targeting Signal (Creative-Led Ads)
Designing High-Performing Static & Video Creatives
Ad Copywriting for Conversions (Hooks, Angles & Psychology)
Copywriting Frameworks: AIDA, PAS, BAB
Campaign Tracking & Measurement (Pixel & Conversion API)
Custom Audiences (Website, Video, Engagement, Leads)
Lookalike Audiences (Standard, Value-Based & Scaling LLAs)
E-Commerce Advertising with Meta (Catalog & Product Ads)
Creating & Managing Product Catalogs and Product Sets
Budget Planning & Scaling with AI Signals
Handling Ad Disapprovals, Account Issues & Recovery
Using Generative AI for Meta Ads Strategy & Execution
AI-Based Market Research, Audience Insights & Ad Copy Creation
Future of Meta Ads: Automation, AI Creatives & Signal-Based Advertising

LinkedIn Marketing

Topics:

Introduction LinkedIn Marketing
Types of LinkedIn Profiles
Learning Sales Navigator
LinkedIn Profile Optimization to Build your Brand
Profile Search Optimization
Profile Search Optimization Cheat sheet
Build your LinkedIn network
Using LinkedIn for B2B Marketing
Creating a content strategy
Copywriting Tips for your Personal Posts
Who to write Content for on LinkedIn
Setting up your LinkedIn Page
Growing and Nurturing your LinkedIn Page
Exploring LinkedIn page Analytics Sections
Advertising on LinkedIn
Define your Account Structure
Creating Text ads, Dynamic Ads, Sponsored
Messaging, Video Ads, Lead Generation ads and more
Bidding and Budgeting Strategy
Retargeting Strategy
Setup Retargeting
Measuring Results

X Ads (Twitter Ads)

Topics:

Setting Up Your X Profile
X Profile Optimisation
How to Get X Followers
How to Use Hashtags Effectively
The Power of Twitter Polls
How to Leverage Pinned Tweets & Threads
How to Acquire New Clients through Twitter
How to Acquire New Clients through Twitter
Adding Twitter Buttons on Your Site
5 Reasons Why You Should Use Twitter Ads
Twitter Ad Structure
How to Set Up Your Twitter Advertising Account
Setting Up a Twitter Ad Campaign To Drive
Ad Group Details & Bid Types
Targeting Features
Twitter Ad Creative
Setting Up A Twitter Ad Campaign To Get More
Followers
Twitter Custom Audiences – Lists
Twitter Custom Audiences – Website Activity

WhatsApp Marketing

Topics:

What is WhatsApp Marketing & Why It Matters in 2025.
Understanding WhatsApp’s policies, compliance & limitations
WhatsApp Business API
Run automated & broadcast campaigns
Create WhatsApp message templates professionally
Creating drip message sequences.
Running Click-to-WhatsApp Ads on Facebook & Instagram
Integrate WhatsApp with Meta Ads and websites
Creating ad creatives that convert to WhatsApp leads

Prompt Engineering

Topics:

Introduction to AI & Prompt Engineering.
What is AI, LLMs & Generative AI.
How AI thinks: Tokens, Context, Temperature, Role
Limitations of AI (Hallucinations, Bias, Data freshness)
Core Prompt Engineering Frameworks
Zero-shot, One-shot & Few-shot prompting.
Prompt Engineering for Content Marketing.
Prompt Engineering for SEO.
Prompt Engineering for Social Media Marketing.
Prompt Engineering for Paid Ads (Google & Meta).
Prompt Engineering for Email & WhatsApp Marketing.
Prompt Engineering for E-commerce Marketing.
Prompt Engineering for Analytics & Strategy.
AI Ethics, Compliance & Best Practices.

Microsoft Clarity

Topics:

Introduction to Microsoft Clarity
Account Setup and Website Integration
Clarity Dashboard Overview
Session Recordings Analysis
Heatmaps (Click, Scroll, Area Maps)
Filters, Segments & Custom Tags
User Behavior Insights (Rage Clicks, Dead Clicks, Quick Backs)
Integration with GA4 & Google Tag Manager
Using Clarity for CRO and UX Improvements

Performance Marketing

Topics:

Fundamentals of Performance Marketing
Key metrics: ROAS, CPA, CAC, LTV, AOV, POAS, CPM
Meta Ads (Facebook & Instagram Advertising)
Pixel/CAPI installation and custom events
Google Ads – Search Campaigns
Ad Rank, Quality Score, and auction dynamics
Google Display & YouTube Ads
Analytics & Conversion Tracking
Landing Page Optimization
Performance Marketing Automation
Retargeting & Remarketing Strategies

Website Design Using WordPress

Topics:

Introduction to CMS (Content Management Systems) & Website Types
Domain Name Selection & Hosting Fundamentals
WordPress Installation & Initial Setup
Understanding WordPress Dashboard & Core Settings
Free vs Premium Themes (Selection & Installation Best Practices
Theme Customization & Brand Styling
SSL Certificate Setup & Website Security Basics
Professional Business Email Setup (Domain-Based Email)
Header, Footer & Navigation Menu Design
Elementor Page Builder (Beginner to Advanced)
Designing High-Converting Landing Pages
Contact Form Creation & Lead Capture Setup
Blog Creation, Categories, Tags & Sidebar Management
Image Optimization & Media Library Management
Essential WordPress Plugins (Performance, SEO, Security)
Website Speed Optimization Basics
Mobile Responsive Design & Cross-Browser Testing
Website Backup & Restore Management
Basic Website Maintenance & Updates
Website Launch Checklist & Go-Live Process

Website Design Using Shopify

Topics:

Introduction to E-commerce & Business Models
Shopify Store Setup & Customization
E-commerce Website Design Best Practices
E-commerce SEO (Shopify)
Google Shopping & Meta Product Ads
Analytics & Conversion Tracking Setup
Conversion Rate Optimization (CRO) for E-commerce

How to Build a Successful Blog

Topics:

Build a successful blog from scratch, or take your existing blog to the next level
Discover a blogging niche that is both profitable and interesting
How to create great content that promotes itself
Develop a system to plan new content, and never run out of ideas again
Become familiar with some of the most effective types of blog content
How to promote your content & make it rank high in Google
Optimize your website for search engines to drive a consistent stream of free traffic
How to build backlinks to your blog content
Grow an email list that allows you to generate
traffic and revenue on demand
Develop the mind-set of a successful blogger
Build a beautiful website using WordPress
Build a profitable business around your content and turn your blog into a revenue-generating asset

Affiliate Marketing

Topics:

What is affiliate marketing?
How people make millions of dollar in affiliate marketing?
Affiliate marketing history
Changes in affiliate marketing industry over the year
Affiliate marketing scenario in India How to be a super affiliate?
Different ways to do affiliate marketing
Affiliate marketing secrets
Live examples of how people are making money as an affiliate
Getting you’re started as an affiliate
Getting you approved as an affiliate from India’s top affiliate agencies
Some of the top affiliate network in the world

Google AdSense

Topics:

What is AdSense?
How to get approved for AdSense?
Cool trick to get AdSense approval by Google
Using your AdSense account interface
Placing ads on your blog
Creating blogs with our FREE theme

Google Tag Manager

Topics:

Introduction to Google Tag Manager
What is Google Tag Manager?
Google Tag Manager Installation Guide
Google Tag Manager (GTM) Interface Overview
Admin Panel Overview
Workspace Panel Overview
Publish a Tag with Google Tag Manager
Auto-Event Tracking with Google Tag Manager
Conversion Tracking with Google Tag Manager
Implementing Google Analytics Tags
The Best Google Tag Manager Resource

Google Analytics

Topics:

GA4 vs Universal Analytics
Creating & Setting Up a GA4 Property
GA4 Account Structure: Account, Property & Data Streams
Installing GA4 on Website (gtag, Google Tag Manager)
Understanding GA4 Interface & Navigation
Events-Based Tracking Model (Automatic, Enhanced & Custom Events)
User, Session & Engagement Metrics Explained
Conversions & Key Event Configuration
Understanding Traffic Sources & Channel Grouping
GA4 Reports: Acquisition, Engagement, Monetization & Retention
Exploring Real-Time & DebugView Reports
Audience Creation & Segmentation in GA4
E-commerce Tracking & Revenue Reports
Funnels & Path Exploration Reports
Custom Reports & Explorations
GA4 + Google Ads Integration
Attribution Models & Conversion Paths
AI-Powered Insights & Predictive Metrics
Common GA4 Issues & Troubleshooting

Email Marketing

Topics:

Choosing Email Marketing Software
Setup Mail chimp Account
Mail chimp Audience
Groups, Segments, and Tags in Mail chimp
Create Signup Forms, Embed, Pop up with
builder
Build signup forms and set it on your website
and social media
How to Grow Your Email List
Lead Capture Forms and Mail chimp Integrations
Write powerful, engaging & attracting headlines
for email marketing
Write convincing email content to persuade
subscribers to buy from you
Lead Magnet Email + Template
Lead Magnet Offer Sequence + Template
Mail chimp Automations
Create marketing campaigns & send them to your mailing list
A / B Split Testing Campaigns in Mail chimp
Mail chimp Reporting
How to Increase Open Rates
Google Analytics Link Tracking in Mail chimp
Mail chimp Landing Page
Integrate Mail chimp with Facebook
Get Response platform and automation
A.I.D.A. and Body Structure
6 Headline Formulas and Google Trends

Sales Funnels

Topics:

Know how to create sales funnels
Know what a converting sales funnel looks like and how to apply it to THEIR business.
Be capable to drive sales to sales pages through a variety of strategies
How to create a buyer persona for your sales funnel
How to structure a TOTF (Top of the Funnel)
How to structure a MOTF (Middle of the Funnel)
How to structure a BOTF (Bottom of the Funnel)
Fastest, most powerful way to turn visitors to subscribers
Create in demand lead magnets to build their subscriber list.
Engage in email marketing strategies that convert new leads into buyers and maximize long term profits.
Send traffic – free and paid – to their lead
generation and funnel offer pages
Engage in email marketing strategies that
convert new leads into buyers and maximize long term profits.

Marketing Automation

Topics:

How to create lists & forms, design emails, and build incredible automations with
Mail chimp so you can multiply your business with marketing automation.
You will be able to automatically share content across Facebook, Twitter, Pinterest,and more.
How to split test campaigns and automations to improve open and click-through-rates.

YouTube Marketing

Topics:

Setting up a new channel from scratch
Select YouTube niche selection
Adding channel art for your channel
Create custom YouTube channel URL
Select good brand name
Keyword Research and competitor analysis
Thumbnail strategy
YouTube SEO
YouTube competitor analysis
Video equipment for YouTube
Picking your camera, microphone and more.
YouTube analytics tool
Content Strategy
What makes good content?
How long should videos be?
Viral video vs building an audience
How often you should release a video?
Develop a release strategy
How to write a strong title
How to write a good description
How to work with end screens
How to Create YouTube Ads

Graphic Design & Video Editing

Topics:

What is Canva? Why you need to use it?
Canva free vs pro
Create canva account
Canva Dashboard
Create Instagram Carousel with canva
Story Highlight Covers with Canva
Instagram Reels Covers
Instagram Post with Canva
create youtube thumbnail with canva

Content Marketing

Topics:

Increase your sales, traffic, and brand recognition using the power of digital content.
Develop a system for consistently generating new content ideas.
Become familiar with some of the most effective types of content.
Use valuable content to grow your email list and build an effective sales funnel.
Grow a business from scratch or build upon your existing strategy.
Optimize your website for content marketing and drive profitable user action.
Understand the importance of effective writing and how to become a better writer.
Generate an endless stream of valuable content by repurposing what you’ve already created.
Promote your content and drive traffic from a wide variety of sources.

Online Reputation Management

Topics:

What is Online Reputation Management?
Importance of ORM for individuals and businesses
Google Search & Google My Business
Review Sites (Google Reviews, Mouthshut, Trustpilot, Glassdoor, SiteJabber, etc.)
Google Alerts
Mention, Brand24, Talkwalker
Handling Negative Reviews & Feedback
Review Generation & Positive Branding
Social Media ORM
Crisis Management in ORM

AI Marketing

Topics:

AI Fundamentals for Marketers
Prompt Engineering for Marketing
Website Designing & Landing Pages using AI
Image & Creative Design using AI
Video Creation & Editing using AI
SEO with AI
Analytics, Reporting & Strategy using AI
Paid Advertising (Google & Meta) using AI
Social Media Marketing using AI
Content Marketing with AI
AI Marketing Automation & Workflows
AI Ethics & Best Practices

Next-Gen AI and Digital Marketing Tools

Learn SEMrush, Ahrefs, Google Analytics, Canva, ChatGPT, and AI-powered marketing tools to optimize campaigns.

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Indra's Academy

Indras Academy is a leading digital marketing training institute in Bangalore, offering top-notch digital marketing courses through both offline and online classes. Established in 2014, we have been committed to empowering professionals with industry-relevant skills, helping them upskill, switch careers, and excel in the digital marketing industry.

With a proven track record of 10+ years in training, we have successfully trained and placed 10,000+ students in leading companies, thanks to our strong network of 500+ hiring partners. Having delivered over 400+ batches, we take pride in providing comprehensive, hands-on digital marketing coaching in Bangalore, designed to meet current industry demands. If you’re looking to learn digital marketing in Bangalore, our best digital marketing institute in Bangalore offers one of the top digital marketing courses in Bangalore, ensuring industry-relevant training.

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AI-Powered Digital Marketing Course in Bangalore

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