With a market size of more than $450 billion in the year 2022-2023, digital marketing is a vast area. The market is slated to grow more than $750 billion by 2026. In spite of being almost half a trillion dollar market, digital marketing is both fast growing and fast changing. The advent and growth of artificial intelligence has changed the whole technological landscape. Unless you are living under a rock, you might have already experienced or even used artificial intelligence in your digital marketing activities during 2023. If you are yet to catch up on this huge tide of technological change, it is high time you adapt to AI & adopt it in your marketing initiatives.
Generative A.I. Will Change Content Creation
Content plays an important role in digital marketing. It is vital in all forms of digital marketing from email marketing to social media marketing to search engine optimisation. After all, content is how a marketer connects with the reader and conveys the brand message. With the launch of Open AI for the public, there has been a sea of change in 2023. It has opened a sort of flood gate in the market. Mastering AI for content creation is an essential skill for becoming an expert digital marketer in 2024.
A.I. Will Simplify Search Engine Optimisation (SEO) for All
Search engine optimisation along with conversion rate optimisation are some of the most sought after skills in the digital marketing environment. While these services will still require expert supervision, AI will simplify the tasks and lend a helping hand in performing the basic and menial tasks. Whether it is finding the right backlink opportunity or reaching out to the potential collaborator, all will be taken over by AI and AI enabled software.
Better Digital Experience with A.I. enabled Chatbots and Customer Support
AI will enhance the customer experience by coming up with intelligent chatbots that can provide human-like interactions and problem resolution. With the advanced chatbots, companies can minimise their expenses for customer support. Chatbots can reduce the dependence on human interactions and thereby save millions of dollars for companies. Similarly, AI will be able to read emails and provide accurate responses for support emails. Both these advancements will create better value for the customers while minimising the cost for the companies.
A.I. will Play a Larger Role in Image Creation & Manipulation
AI image creation has revolutionised the digital marketing industry and it has levelled the ground for corporates, small businesses and individuals alike. Famous products such as DALL-E, Jasper, Runway AI, Midjourney are progressively being used by digital marketers in their marketing campaigns. In fact, industry leaders like Adobe, Canva have embraced the AI technology and offer AI image creation and manipulation in their products. If you are planning to become a graphic designer, it is important that you learn to use AI in your workflow.
Social Media Marketing Will Transform with A.I.
63% of businesses have increased their spending on digital ads and promotion campaigns in the past one year alone. Social media marketing is an important part of digital marketing and all over the world, AI is being used to create social media descriptions, captions and other content. AI is used in the creation of ad copy and ad creatives. AI provides an easier solution for audience targeting, testing and analysis of the ad performance. Digital ads provide a 200% ROI on your PPC campaigns. With the enhanced usage of AI, ad campaigns will become more effective.
More Possibility for Personalisation in Advertising
Personalisation is one area in which AI can easily create a lot of impact. Email marketing is probably the only channel of digital marketing that provides an ROI of 3600%. AI will personalise each mail according to the interest of the reader. This way, the effectiveness of each email will increase manifold. If you are someone who is sitting on the fence about learning digital marketing, it is the right time to join a digital marketing course in Bangalore and become a skilled and certified digital marketer in 2024.
Inexperienced & Casual Digital Marketers Will Find it Hard to Survive
While on one hand, AI enables newbies in the field, it also removes the chaff from wheat. If you are someone who is not strong with your digital marketing fundamentals, then you will face tough competition from the people who are using AI in their marketing.
In order to become a renowned digital marketer, you need to have a long experience in handling a wide range of projects. You can learn new skills and build your portfolio by joining the AI enabled Digital marketing courses at Indras Academ
Embrace AI and Learn Digital Marketing to Get a High-paying Digital Marketer
If you are planning to start a career in digital marketing, it is still a good time to do so. Digital marketing industry is growing at a CAGR of ~15% continuously for the past 3 years and the demand for certified digital marketers is also increasing at 10% each year.
While there are countless videos on YouTube and guides available on the internet, the best way to learn digital marketing is to join an academy like Indras Academy. With an instructor-led course, you will gain a lot of knowledge within a short span of time. With multiple certifications and hands-on project experience, you will quickly get multiple job offers. Are you ready to face the changes in the digital marketing landscape?
