What are the career opportunities after a Digital Marketing course?
Digital marketing is a flourishing field which has seen an exponential growth in the past few years. Today, everyone from small shops to multi-billion dollar corporates rely on digital marketing for their business survival and growth. If you are planning to switch fields or start your career as a digital marketer, it is the best […]
Top Digital Marketing Trends to Follow
By 2023, digital marketing is already overshadowing the budgets and reach of conventional marketing. However, 2024 will be the year in which the shift from the traditional media to digital media will be embraced by people by a majority of countries in the world. If you are planning to enter this evergreen industry, this is […]
Top 5 Digital Marketing Jobs that are in Demand
Digital marketing is a globally attractive industry and is growing at a CAGR of ~14%. This trend will continue for at least the next 8 to 10 years. If you are in your early twenties or thirties, it is a good career choice. The growth potential, freedom of life, number of choices and the digital […]
How to Get a Digital Marketing Job in an eCommerce Company
2023 saw millions of job losses across countries in almost all sectors of economy. The economic slowdown has caused even large multinational corporations like Google, Microsoft, Meta, Twitter, etc., to lay off a huge number of employees. Even during this period, digital marketing jobs have been growing in India and abroad. If you are looking […]
Who is a Digital Marketer? Salary, Skills, and Career in India
A digital marketer utilizes digital platforms and avenues to communicate ideas or information from an entity to others. Most often, digital marketers promote the products and services of a company to potential customers and clients. The role of a digital marketer has become indispensable for modern organizations in advancing their cause. Becoming a digital marketer […]
How to Learn Growth Marketing and Performance Marketing?
Growth marketing and performance marketing are the two most frequently used yet most commonly misunderstood and misused terms in digital marketing. If you are looking to learn these strategies, it is important to know the difference between them. Growth Marketing is a process of marketing that concentrates on the overall growth of the organisation, its […]
Is Starting a Digital Marketing Agency in 2025 Worth it?
People assume that the digital marketing space has become crowded and it is not a viable business to start in 2024. However, the truth can’t be far from this. India is an entrepreneurial country that has more than 6.4 crore businesses of varying size. At least a fourth of these enterprises have a requirement for […]
How to Start Affiliate Marketing with Amazon for Beginners?
Affiliate marketing is one of the most profitable aspects of digital marketing. Unlike performance marketing that requires continuous investment of funds to get results, you front-load the expenditure for your marketing efforts and then receive a periodic supply of income. Many people assume affiliate marketing is completely passive income. However, that is not true. Even […]
How to Grow Restaurants with Digital Marketing?
Are you someone looking to grow your cafe, hotel or other eateries? Digital marketing is the easiest way to grow your food chain business. Whether you are the sole person running your food joint or you have a big team to run your hotel, the onus of marketing falls on you. Growing your hotels using […]
How to Become a Freelance Digital Marketer
Digital marketing in India is a $68 billion industry. While that is an astonishing number, the more interesting fact is that the industry is growing at a CAGR of 40%. That is within the next 3 years, the industry is poised to grow more than 100%. So, the need for skilled and experienced digital marketer […]
