People assume that the digital marketing space has become crowded and it is not a viable business to start in 2024. However, the truth can’t be far from this. India is an entrepreneurial country that has more than 6.4 crore businesses of varying size. At least a fourth of these enterprises have a requirement for digital marketing. That would approximately be around 1.5 crore business that require digital marketing in India alone. On top of these, the global demand for digital marketers is also on the rise and as a global business processes outsourcing destination, India is set to get a huge number of these projects.Â
The number of digital marketing agencies in India is only around 2000. Even if we include the small two member team agencies, the number could be around 5000-6000, which is still much lower than the demand in the market. There are a lot of scope and growth opportunities in the field of digital marketing today.
So, if you are planning to start a digital marketing agency in 2024, it is still a worthy effort that can lead to a good result for your business.
What Differentiates a Freelance Digital Marketer and a Digital Marketing Agency?
First things first, so what is the difference between a freelance digital marketer and a digital marketing agency?
Today the number of digital marketers in India have nearly doubled or tripled from 3 years before. However, the quality of service these freelance digital marketers provide is still an issue for many professional businesses. That is why, in spite of long years of experience in the field, digital marketers from India command a moderate or low fee for their services.
The scope and nature of works that a freelancer could do is limited and will not cover all the services required by an enterprise. In an agency, there will be multiple teams with specialisation in different aspects of digital marketing. So, the value for the client is much higher.
Digital Marketing Agencies can Charge a Premium for Providing Reliable Services
If you are a digital marketer providing only a couple of services like Meta ads campaign management and Google Ads, you can only demand a small payment for the services. However, if you can take care of the entire marketing funnel of the business, then you can command a premium for that service.Â
Since, the business need not coordinate with multiple vendors for their marketing needs, there is a huge saving in terms of effort, money and coordination. Further, outsourcing the digital marketing to the same team assures coherence in marketing efforts leading to better results and lower costs.
You are Not Bound by Geographical Boundaries
As a digital marketing agency, you add more credibility to your services. With the expansion of the team, you get to provide end to end marketing services for your clients ranging fromÂ
- Branding Strategy
- Web Design and Development
- Digital Strategy and Marketing
- Media Production
- Content Marketing
- Creative Services, etc.
As an agency, you are better poised to bag projects from international clients and utilise the dollar advantage. You can take projects from around the world and earn in dollars.
Specialise or Go Broad - Choose Your Path to Success
The key step in achieving business success is choosing your niche in the digital marketing field. While you can be a full service digital marketing agency, you need to specialise in one or a few of these services to stand out from the competition. Some of the high demand verticals in digital marketing are
- SEO
- Social Media Marketing
- Performance Marketing
- Growth Marketing
- Content Marketing
- Video Marketing
- Influencer Marketing
- Web Development
- Marketing Automation, etc.
As a digital marketing agency, it is better to specialise and provide services to a niche. If you find this counter-intuitive, think for a moment.Â
Who do you pay a higher fee to – a general physician or an orthopaedic specialist?Â
A general physician or a family doctor might provide you care for a wide range of medical issues and conditions in your body. The orthopaedic specialist will deal only with the issues relating to bones and joints. Yet, the income of the specialists will be much higher than the general physician. Similarly, if your agency specialises in marketing automation or SEO or any other vertical, then you will be able to command a higher premium in the market.
Learn, Practice, Earn and Scale Your Business
Even if you are already an experienced digital marketing generalist, you will benefit much from pursuing a specialisation of digital marketing course. At Indras Academy, we provide a comprehensive digital marketing course for everyone. With live classes, you can get all your queries and doubts cleared in real-time.
When you complete such an extensive course, you also get more than 10 certifications that adds to your professional credibility. Interestingly, you will learn the course along with others in your batch. If you want to start a digital marketing agency, you don’t have to look any further for your co-founders. Find the interesting and talented people in the batch to join your team. In short, you will be able to kick-start your agency within 3 months.
Even if you don’t want to start an agency but work in one, you will find exciting job opportunities once you finish the program. We provide 100% job support and help you to get your dream job.Â
