Digital marketing is a globally attractive industry and is growing at a CAGR of ~14%. This trend will continue for at least the next 8 to 10 years. If you are in your early twenties or thirties, it is a good career choice. The growth potential, freedom of life, number of choices and the digital lifestyle are all some of the benefits of a career in digital marketing. If you are planning to start your career in the field but unsure where to start, you should definitely have a look at our digital marketing courses in Indras Academy.
SEO Specialist is Here to Stay
Starting from the early days of digital marketing, when it was popularly called “internet marketing”, search engine optimisation had been a consistent career option. The Internet has more than 1 billion websites making it difficult for people to find the right information when they need it. Without a search engine, navigating the internet would be a nightmare. This is why, SEO specialist was, is and will be a career option that will stay evergreen. With the advent of AI and ML tools, SEO has become both easier and tougher at the same time. The access to these tools makes performing SEO tasks easier but with the increased competition, ranking a website becomes harder and harder. If you are looking to start a career in SEO, check out our digital marketing courses with a specialisation in SEO. The average salary of an SEO specialist is around ₹35,000 / month. However, with experience and authority in the industry, you can charge more than ₹50,000 per month for a client if you freelance as an SEO.
Email Marketer is an Attractive Career Choice
Of all the avenues in digital marketing, email marketing is perhaps the most profitable avenue. The return on investment (ROI) for email marketing is as high as 36X. If you spend ₹1 on email marketing, you can get a return of ₹36. This makes crafting information, promotional and transactional emails and finding the right system to send the emails a much-needed skill in the market.
If you are planning to become an email marketer, you should have good copywriting skills apart from a command over the email marketing tools, data analytics and designing skills. The average salary of an email marketer is around ₹60,000 per month and experienced people make close to a lakh per month.
Inbound / Content Marketing Specialist Has a High Demand
Inbound marketing or content marketing is one of the toughest skills to master and for this reason, the need for trained and experienced inbound marketers is high. You will need to create strategies and use tactics to bring traffic, enquiries and leads to the organisation that you are working for. While a paid marketing specialist will spend the money on ads that are high performing in the short run an inbound marketer will spend the time and effort in creating avenues that are evergreen and will bring traffic consistently over a period of time. The average salary of an experienced content marketer is over ₹8 lakhs per annum.
If you are planning to become an email marketer, you should have good copywriting skills apart from a command over the email marketing tools, data analytics and designing skills. The average salary of an email marketer is around ₹60,000 per month and experienced people make close to a lakh per month.
Social Media Marketer is an Evergreen Need in the Industry
Social media has revolutionised the way people see and consume content. Businesses and organisations around the world fight for the attention of people and to establish themselves as a brand among their target audience. Social media is the quickest way to reach the largest number of people today. The industry is standing tall at $207 billion in 2023. Barring a few backward countries, almost all the countries of the world are active on social media and this makes it a lucrative career.
A social media marketer should be able to craft a media strategy which differentiates the brand from others in the market and showcase the products and services of the brand. It requires a number of skills from brand management, design, psychology, digital tools, data analytics, copywriting, and other digital marketing skills. If you’re someone who can envision a digital identity for a brand, actively engage with your audience and provide value to them, then you have what it takes to be a social media marketer. The average salary of a social media marketer is around ₹43,000 to ₹50,000 per month. However, most experienced marketers make more than ₹12 lakhs per annum.
The Need for a Paid Marketing Specialist is High
Apart from the above digital marketing career options, a paid marketing specialist is an important and much sought after digital marketing skill. As a paid marketing specialist and media buying professional, you will be in charge of the advertisement campaigns of the business across platforms. Running ad campaigns on Google (Display, search, shopping, etc.), Meta ads (Facebook, Instagram and Threads), Bing (Microsoft) Ads, LinkedIn ads, Twitter and other platforms is an intensive work as each platform comes with a different set of rules and guidelines.
In order to be a successful paid marketing specialist you need to have in-depth knowledge about all these platforms, their functioning, advertising tools, basics of psychology and design, copywriting skills, etc. The pay range varies widely depending on the size of the advertising budgets handled by the professional and the industry. However, the average salary of a paid marketing specialist is around ₹9 Lakhs per annum.
If you need digital marketing career guidance then contact Indras Academy today.
