Digital marketing is a flourishing field which has seen an exponential growth in the past few years. Today, everyone from small shops to multi-billion dollar corporates rely on digital marketing for their business survival and growth. If you are planning to switch fields or start your career as a digital marketer, it is the best time. Even if you have no experience in the field, you can still join a digital marketing course and become a professional in six months. The digital marketing industry is expected to grow over US$1.5 trillion by the year 2023. Digital marketing is a vast industry and there are many opportunities for people who are certified digital marketers.
Career opportunities after a Digital Marketing course
Internet is filled with digital marketing courses that you can learn for free or even for a small price of ₹299/-. While these courses give you some basic theoretical understanding of the vast field that digital marketing is, you will not get any practical experience. However, when you complete a good digital marketing course and gather some real-world experience, there are many opportunities for you. Some of the most common career paths after a course are as follows.
Start Working as a Freelance Digital Marketer
Once you have learnt the key concepts and principles of digital marketing, you can start implementing in your own pet projects. This will give you the necessary “experience”. Building on the experience you can directly pitch your services to potential clients to whom you will be able to provide a good value proposition.
After convincing a few people about your services and the efficacy of your marketing, you can then pitch your services for relatively larger businesses who might be in need of your service. This is the first step in growing your career as a digital marketer. After this you can either choose to work along with like-minded people to start an agency or start working as a marketer in other organisations.
Become an Digital Marketing Agency Owner
Next step is for you to collaborate with other professionals in the field. As the field is a wide one that ranges from content writing, content creation, content marketing, paid marketing, search engine optimisation, search engine marketing, social media marketing, etc., it is necessary for you to work along with others. You can start your own agency or become the Co-Founder of an agency.
Either way, you can charge higher for clients as you will be able to provide an umbrella of services under the same brand.
Get a Job as a Digital Marketer in an MNC
If you are someone who can’t withstand the shocks and uncertainty of a business, then you can join a company as a digital marketer. Here you will be able to learn a lot and at the same time implement your theoretical knowledge and tinker your expertise. Depending on the size and scope of the organisation that you join in, you might be expected to work in email marketing, PPC campaign management, video marketing, podcasts and other viral marketing techniques. You can also learn about brand building and lead generation in this phase of your career. Even if you plan to start your own agency, it is recommended that you work in a professional environment to know how the industry functions.
Become an Affiliate Marketer & Earn Money
If you are someone who loves freedom of work and wants to work at your own pace, then affiliate marketing is a wonderful avenue of digital marketing. However, the income and profits in this stream doesn’t start immediately. You need to build a considerable amount of traffic through your content in order to be successful in this avenue. If you have financial commitments that you need to honour, then this is not the ideal way to start your career. At the same time, if you have ample monetary support, becoming an affiliate marketer can considerably increase your income and create wealth for you.
Apart from the above mentioned avenues of career in the digital marketing field, you can become a specialised marketer who has an expertise in a few verticals of digital marketing such as email marketing, Facebook & Instagram marketing, paid media advertisements, video marketing, etc.
Top-rated Digital Marketing Course in Bengaluru
The possibilities are endless after completing a course in this field. The need for digital marketers is on the rise and with the industry growing at a healthy 14% each year, the necessity for a trained digital marketer is higher than ever. So, what are you waiting for? Join the digital marketing course in Bengaluru at Indras Academy and kick start your career in this promising field.
