PPC (Pay Per Click) & Google Ads training institute in Bangalore
We are a leading PPC (Pay Per Click) & Google Ads training institute in Bangalore, India with 100% placement Support. We provide both online and offline classes for Google Adwords and PPC. Know more about Google Ads and apply for our course here .
PPC Course Overview
Pay Per Click (PPC) is the one of the most crucial digital marketing branches which involves core understanding of keywords, Market positioning, target audience, and much more. The PPC experts are responsible for not only displaying business ads on first pages of search results, but also taking it further to lead conversion.
PPC expert is one of the most paid digital marketing positions and has immense scope in today’s as well as future market.
Pay Per Click ( PPC ) Syllabus
We are a top rated Google Ads training institute in Bangalore. If you want to start your career as a Digital Marketing Professional, then we can help you achieve your goal. We have best trainers and most advanced online tools to make sure that you become a ninja in Google Ads.
what is google ads?
Where do Google Ads Show Up?
Benefits of using Google ads
How the Google ads action works
Using Your Website Navigational Structure to Structure Your Google Ads campaigns
Creating Google ads account
Exploring the Dasboard
Account structure: SKAGs or STAGs
| Creating your Search Campaign |
| Understanding Network Settings |
| Understanding Location Targeting |
| Configuring Location Targeting in Google Ads |
| Understanding Advanced Location Options |
| Setting and Configuring Languages |
| Setting Your Daily Budget and Understanding How Daily Budgets Work in Google Ads |
| Setting your Bids |
| Understanding Ad Rotation Settings |
| GCLID Concept |
| Campaign url option |
Ad Group Structure Basics and Organization
Ad Group Structure Ideas
Creating Our First Ad Group in Google Ads
Researching Your keywords
How Keywords Work
Tools to help with Keyword ideas
Using Google Keyword Planner for Ideas
How To Find Keywords To Target - SEMRush
How To Add Match Types To Your Keywords Like A Pro
The Importance Of Negative Keywords & How To Add Them To Your Account
| Compliance in Google Text Ads |
| Best Practices for Successful Text Ads |
| Real Life Case Ad Copy Case Study |
| Creating Our First Ad in Google Ads |
| Ad copy tactics to try in your campaigns |
What is Conversion Tracking
Setting up Conversion Tracking
Generating And Installing Your Conversion Tracking Tag
Connecting Google Analytics
Setting Up Conversion Tracking For Form Submissions, Phone Calls, App Installations, and Purchases etc.
Reviewing onversion Data
Configuring Your Billing Details in Google Ads
Reports available in Google Ads
Campaign Reports in Google Ads
Search term reports in Google Ads
Manual CPC & Enhanced CPC
Target CPA
Target ROAS
Maximize Clicks
Maximize Conversions
Target Impression Share
How to Audit a Google Ads Account
Key Optimization Tips
Understanding Quality Score
The 4 Components That Make Up Quality Score
Understanding Ad Rank and How It Is Calculated
How Google Determines How Much You Pay Per Click
Action Insights
Setting up Campaign Experiments
Dynamic Keyword Insertion
Adding Ad Extensions
Applying Automated Rules
How To Create And Add Your Remarketing Tag
Creating Your First Remarketing Audience
Configuring Your Remarketing Campaign Settings
Step by Step Guide to Create your Remarketing Campaign
Remarketing Lists for Search Ads (RLSA) & IF Statements
Customer Match (Email Retargeting)
Dynamic Remarketing
Difference between Google Ads and Merchant Center
Google Merchant Account Setup
Creating your first data feed
Link Google merchants center and Google Ads
Standard shopping Campaign
Smart Shopping Campaign
Product groups in Smart campaign
Creating Subdivisions
How to Optimize a Shopping Campaign
Add a negative keywords to your shopping campaign
Difference between Display Advertising and Search Advertising
Different Objectives and Goals Of Google Display Advertising
Smart Display Ads
Standard Display Ads
Gmail Ads Campaign
Creating Ad Group And Ads For Your Google Display Campaign
Bidding Strategies For GDN Campaigns
CPM & vCPM
Frequency Capping
Creating Responsive Display Ad
Uploading Banner Ads On Google
Understanding Google Ads Audiences
Understanding Content Targeting On Google Display Network
GDN Targeting By Topic
GDN Banner Sizes & Other Things to Consider
Target Life Events, Life Events, Placement, Placement, Affinity & In Market Audience
Display Ads Optimization Tips
Create YouTube Ads
Linking YouTube Channel to your Google Ads Account
How to choose a video to Promote from your YouTube Channel
Creating In-stream YouTube Ad
Creating a Video Discovery Ad
Bumper Ad Campaign Creation
Outstream Ad Campaign Creation
15 Sec Non- Skippable Ad Creaation
Ad Sequence Campaign Creation
Audience Targeting
Creating Universal App Campaign
Define Your App Campaign Goal
Measure What Matters in App Campaigns
Finding your App on Google Play Store
Text Ideas for App Campaign
Adding Videos, Images and HTML5 for App Campaign
Bid Strategy for App Campaign
Targeting and Excluding Locations
Understand Your App Campaign Results
Optimizations of Bidding and Budget
What is Smart Campaign
Smart Campaign Setup
Automated Bidding Strategies
Discovery Campaign Setup
Importance of Local Ads
Creating Local Ads
Competitor Research Using SEMRUSH
Competitor Research Using Spyfu
Why Choose Indras Academy for Pay Per Click course?
Indras Academy’s PPC course is to prepare candidates to use PPC techniques for business opportunities. Our highly skilled Pay Per Click trainers possess corporate experience and understand what real job demands. Hence, we offer hands-on training with live projects.
- 100% job assistance
- Certified trainers
- Online as well as offline classes
- Affordable fees in the digital industry
Tools covered in our Pay Per Click Training program
Following are the tools we offer to use in live projects. Have a look.
Course Options
Live Virtual
Instructor Led Live Online
₹15,999 ₹7,000
- Flexible pricing options
- Designed for Working Professionals/Students
- Real-life Case Studies
- Assignments
- Certification
Classroom
In - Person Classroom Training
₹19,999 ₹8,000
- Flexible pricing options
- Designed for Working Professionals/Students
- Real-life Case Studies
- Assignments
- Certification
Career After PPC Course
Companies across countries are spending millions of dollars on Pay Per Click (PPC). Any business requires experts to handover such huge investment jobs.
- In the race of being visible on the first page, almost every company hires PPC executives.
- PPC is considered as the most comprehensive career option as compared to other digital marketing courses
- Since PPC is the fastest method of gaining online brand visibility and generating leads, companies are ready to recruit more and more experts.
- Right from PPC executive, PPC analyst, and PPC manager, every post gets excellent job scope
- Candidates can also start working on project basis from freelancing platforms
Industry Recognized Certification From Indras Academy
By the end of this extensive online & Classroom digital marketing course, you will receive a certificate of completion from Indras Academy. Additionally, you will earn recognition from top digital marketing agencies and brands.
Do I get a job after doing this course?
Yes, definitely. PPC Course by Indra’s Academy has more pressure on practical knowledge since the profile requires hands on crucial challenges. Businesses are having multiple opportunities for PPC experts all over India as well as other countries.
- PPC is considered as the toughest part of digital marketing since it involves a lot of investment.
- Brands prefer only skilled and experienced PPC experts for handling their Google Ads account. Not only Google ads, but a PPC expert can also pursue designing & curating ad campaigns for social media platforms.
- At Indra's Academy, we cover all points right from designing campaigns to strategizing funnels Indra's Academy team makes sure that every candidate gets a minimum 30 interviews after the course.
Why Should You Learn PPC?
PPC is going to last long
This is not a technology that will vanish in a few years. Hence, has great career potential.
Excellent paying scale
Since PPC is a tough job, companies are paying handsome amounts to PPC specialists.
Great career option
PPC is one of the most imperative digital marketing strategies .
You can use it for own business
Even entrepreneurs can utilize PPC as their online marketing weapon to get more leads
Frequently Asked Questions.
Indra's Academy offers online as well as offline classes which covers bidding methods, ranking algorithms, performance measurement, multiple advertising platforms, lead generation techniques, paid ads for social media platforms, and search engine marketing.
Yes! PPC allows businesses to gain an immense amount of leads at superfast speed. With every upgrade in Google AdWords, the complexity and competition is increasing. That is the reason companies are looking for young talented PPC experts to manage their paid ad campaigns and bring up more leads.
Anyone who has done Diploma, Graduation, and Masters can enroll for the course. Since the course involves a tiny amount of technical knowledge, even if you are from a non-technical background, you can always start a career in PPC.
Indra's Academy is a reputed and renowned PPC training centre in Bangalore. Any candidate who has a certificate from Indra's Academy has a bright future in reputed companies with a range of packages- 4.5 LPA to 6 LPA. Depending on the individual skill sets and understanding, candidates get paid. A small duration course can give a package of upto 4.5 LPA.
Yes, definitely. PPC Course by Indra's Academy has more pressure on practical knowledge since the profile requires hands on crucial challenges. Businesses are having multiple opportunities for PPC experts all over India as well as other countries.
The Advanced PPC Training Course will transform you into an industry-ready paid marketing professional. Featuring a clear learning path designed by industry experts, this PPC certification course will fast-track your Digital Marketing career with hands-on experience in managing paid marketing initiatives.
No. Pay per click involves a lot of technicalities and deep understanding of adword tools. But it doesn't require any coding knowledge. Any non technical candidate can easily learn PPC and become an expert in very less time.
- Creating ad groups and ad campaigns
- Launching PPC campaigns
- Brainstorming strategies for effective PPC campaigns
- Strategizing PPC budget effectively
- Tracking KPIs
- Accessing latest analytical tools to generate reports
Yes! Indra's Academy is now offering online courses for students who cannot enroll for offline classes due to pandemic and also to offer excellent training for students all over the globe. Students from any part of the world can enroll for courses at Indra's Academy.
As mentioned earlier, Indra's Academy not only offers excellent coaching to students but also makes sure each candidate gets equal opportunity to interview in well-known organizations. We deliver 100% job assistance with a minimum of 30 interviews.
- The PPC Course covers
- Psychology of search
- Buying funnel
- Understanding keywords and keyword match types
- Keyword research
- Compelling ad copy
- Advanced ad feature
- Ad testing and reporting
If you are looking for an area you can consider in digital marketing, PPC (Pay Per Click) advertising could be an exciting place to start. PPC marketing specialists are in hot demand right now.
Reviews by Students
Upcoming Batch Details
We provide flexible batch timings to all our students. if this schedule does’t match feel free to contact us we will try to schedule appropriate timings based on your flexible timings.
Batch 1
7:30 am - 8:30 am
Batch 3
9:30 am - 10:30 am
Batch 2
8:30 am - 9:30 am
Batch 4
10:30 am - 11:30 am
Get In Touch
Contact Us
- Indrasacademy 45, varthur main road, 2, Tulsi Theater Rd, Marathahalli Village, Marathahalli, Bengaluru, Karnataka 560067
- Phone: +91 81972 24940
- Email: indrasacademy@gmail.com