Digital marketing is one of the top 10 fields that are in high-demand in 2023. The growth rate for these jobs is also high and the industry demand for certified digital marketing professionals is on the rise. While certifications by themselves are not mandatory, they still have relevance in the industry. If you are experienced personnel in the field and if you have an excellent portfolio to back your claims about the expertise, then you don’t need certifications. However, if you are a newbie in the industry, then certifications from premiere institutions and organisations can open many doors for you. In this article, we can see about the top 7 coveted digital marketing certifications that are recommended and respected by the industry leaders.
Google Digital Marketing & E-commerce Professional Certificate
Grow with Google is one of the most famous certifications provided by Google. It has many specialisations including cyber security, data analytics, project management, UX designing and many other skills. However, the digital marketing and ecommerce professional certificate is one of the widely used certificates.
Google partners with Coursera to deliver the training materials for the course. The specialisation consists of 7 minor courses which will give you an in-depth understanding about how you can enhance your digital marketing, make better contributions to the present project that you work on. This course will give you an introduction about all the important aspects of digital marketing including ads, email marketing and many other important topics. It is free for learning but Coursera charges do exist. At the same time, you can even apply for sponsorships.
HubSpot Inbound Marketing Certification
HubSpot is another world-famous name in the domain. The end-to-end platform provided by HubSpot can remove the need for a website, CMS, email marketing tool, CRM, and other things. HubSpot Academy and the certifications provided by the company are free for all. Apart from the Inbound Marketing Certification there are many other useful courses too. If you are planning to become an inbound marketing specialist then this is an absolute must for your career growth.
SEMrush SEO Certifications
SEMrush is an important marketing tool that provides the maximum value for SEO professionals. The SEMrush Academy is another free repository of important courses related to SEO. If you are planning to improve your SEO skills and get certified credentials then it is the course that you must take.There are multiple levels of certifications that you can choose from. These certifications are free for all and you can do these at your own pace.
Google Ads Certification
Google Ads is perhaps the most important thing that you should learn to become a holistic digital marketer. Running ad campaigns for your products and services is the easiest way to get more eyeballs on your business. The underlying complexity of choosing the right keywords, crafting an effective ad copy, using the right creatives are all important parts of managing an ad campaign. The technical complexity related to running ads is also high.
Getting certified in Google Ads is important to become a Google Certified Partner. Many companies also ask for such certifications during their hiring process.
Meta Blueprint (Previously Facebook Blueprint)
After Google, Facebook, Instagram, WhatsApp and Threads are the most common ways for you to reach your potential customer. Facebook Blueprint is a certification that provides you with the important skills and knowledge about running a successful ad campaign on Facebook and Instagram.
Meta Blueprint is a relatively costly certification. There are multiple levels of certifications depending on your skill levels. Whether you want to be a social media manager or a media buying professional, you will get the course for all these. You can choose the right one for you. The basic price of the certification is between $99 to $150.
Google Analytics (GA4) Certification
Google Analytics is an important way to capture, measure and grow your website using the data tools. Around the month of July, Google has changed Universal Analytics to Google Analytics 4. This has created a lot of key changes in how the platform functions. So, completing this course and getting certified is important.
As of most Google courses, it is offered for free. You can learn and start implementing the changes from day 1 itself. Even if you have already finished the old Analytics course, it is important that you finish this course as the GA4 has many new changes.
Microsoft Advertising Certifications
The most prominent search engine in the world is Google. However, after Google and Chrome, there are many other contestants in the race. Microsoft Bing is used by a huge chunk of people in the world. It is important that you don’t lose this avenue of traffic.
The academy hosts a number of other courses too. Get certified by Microsoft and you can navigate the important challenges that occur during your ad campaign setup. Getting all these certifications doesn’t ensure that you will get your dream job but we can assure you that without such certifications you can’t enter the coveted positions in large organisations. So, act wisely and choose the right certifications for your growth.
If you are not sure which courses to complete, don’t worry our team of professionals at Indras Academy will find the right certification for you and help you in getting placed at your dream organisation. We also provide digital marketing training and courses in Bengaluru for your convenience.