Digital marketing in India is a $68 billion industry. While that is an astonishing number, the more interesting fact is that the industry is growing at a CAGR of 40%. That is within the next 3 years, the industry is poised to grow more than 100%. So, the need for skilled and experienced digital marketer is going to have a big surge.
If you are planning right and committed to putting in the effort, you can see an exponential growth in your career. Organisations ranging from small cafes to large multinational food chains and corporates require digital marketing services. While the medium and large scale companies prefer working with an agency, micro and small enterprises prefer working with freelancers as they are more affordable and easy to manage.
For many people, working as a freelancer is better than working in an agency due to a number of reasons like
- Freedom to work from wherever
- Better choices in choosing the clients
- Smaller overheads
- Lean operation
- Higher profit margins
- Not tied to work – can choose whether to work or not.
Know About the Different Opportunities & Your Skills
Before you decide to become a digital marketing freelancer, you need to know about the various opportunities that are available within India and abroad for digital marketers.
- Search Engine Optimisation
- Funnel Design and Building
- Social Media Marketing
- Performance Marketing
- Growth Marketing
- Copywriting
- Video Marketing / Content Marketing and many other areas are getting more and more attention in the present.
Before fixing a line of approach for your career, you should also do a primary analysis of your core strengths. Learning skills that are naturally suited to your strength helps you to grow better.
For instance, if you are someone who finds writing to be a challenge, then you should not spend your time learning copywriting. On the other hand, if you are a visual person, then you should choose branding and designing of landing pages and user experiences as your core services. Always remember to play to your core strengths.
Learn Digital Marketing from the Best in the Business
If you want to become a skilled digital marketer, then you should join a professional academy from where you can pursue the course and specialise in a few verticals of digital marketing.
At Indras Academy, we have the best self-paced and instructor-driven courses of digital marketing. When you complete the 3 month programme, you will be provided with more than 10 professional certifications that are recognised by the industry.
You will get 100% support for resume preparation, job interview preparation and job support. Additionally, you will also get access to more than 50 tools and case studies for you to experiment with your skills.
Work in Live Projects - Learn & Practice While You Work
The best part of pursuing a digital marketing course at Indras Academy is that you will get experience of working in live projects. Industry leaders will train you and handhold you to achieve results. This way, you will be able to learn digital marketing by doing.
Optional - Work as an Intern at a Digital Marketing Agency
It is not necessary that you need to work in a digital marketing agency to become a freelancer. However, working in a fast paced environment like a marketing agency will give you the necessary exposure to maintain your composure during high-pressure situations.
Build Your Network & Pitch to Potential Client
While digital freelancing can be a wonderful career path, it is not all roses. At least during the early days, it is a path filled with thorns. When you start your career as a freelancer, you might be expected to provide services at a lower cost. Once you build a portfolio of projects and establish yourself as a skilled digital marketer, you can start increasing the prices for your services.
The best places to build your network are
- Facebook Groups
- LinkedIn Groups
- LinkedIn Profile Updates
- Other fora and social media.
Once you build a following for your services, then you can easily reach out to your potential customers an
Execute Projects and Earn as Per Your Skills & Effort
Digital freelancing is being looked up as an attractive and appealing career choice by many in Gen Z. Once you have experience in executing projects at scale you can start charging a higher and premium fee for your services.
Services like search engine optimisation and social media marketing have a high demand in the market and if you specialise in these areas you can get a good income. The demand for these services are great outside the country too. So, choose the right market for your operation and earn better.
So, what are you waiting for? Join Indras Academy and grow your career into an exciting and fun-filled venture today.