eCommerce is a fast-growing business sector in the world. 2023 had seen a cumulative sale of more than USD 6.5 trillion in the retail sector. The sector is projected to do a business of more than $8 Trillion by 2026 accounting for more than 24% of all retail purchases. Businesses all over the world are turning to eCommerce for a number of reasons.
- 24/7 Operations – Websites need not close down. Customers can place their orders and buy products at any time of the day, throughout the year.
- Lower Overheads – Online stores need not have a huge physical presence or outlet. This reduces unnecessary rent, energy bills, and other costs associated with an outlet.
- Low Need for Manpower – Online stores don’t need many customer support executives.
- Global Reach – An eCommerce store is not constricted by the physical location. The website can be accessed from around the world thereby enlarging the scope and scale of the business.
- Better Profitability – eCommerce stores with lean resource requirements and streamlined operations are more profitable than the conventional brick and mortar stores.
With a steady increase in market and a huge potential for growth, the eCommerce industry is one of the fastest growing job markets in the world. Additionally, it is a vast field that has a huge demand for a number of different skills ranging from content writing to graphic designing to coding. If you are looking for a challenging profession in an exciting domain, then eCommerce is the field for you. Some of the career opportunities in eCommerce are as follows.
Web Designer and Web Developer
Web development and mobile app development is a skill that is in huge demand in the eCommerce industry. Web design and development are two different fields but more often erroneously used together. Web design concerns with the visual part of the website or the app that is seen on the front-end. Development is often on the back-end that involves coding. Joining a web development course prepares you to get a high paying job as a web developer.
Digital Marketing Manager
Digital marketer or a digital marketing manager is a specialist who focuses on marketing exclusively in the digital realm. The onus of reaching out to the potential customers who would buy from the store lies on the digital marketer. Digital marketing for eCommerce requires a unique set of skills and specialised experience. That is why, many ecommerce giants recruit specialists with experience in the sector named an ecommerce specialist.
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eCommerce specialist
These are jobs that require specialised experience and expertise in the field of ecommerce. More often, these roles will have to cater to the end to end needs of an ecommerce store from strategy to content creation to paid marketing to search engine optimisation. Planning and running ad campaigns is an important responsibility of this role. It is not possible to directly become an ecommerce specialist. You need to work in the field to specialise.
eCommerce Website Administrator
Most ecommerce stores will have a dynamic inventory with hundreds if not thousands of products with varying quantities of stock. The responsibilities of the website administrator will include updating the prices, product details, products, offers, images and videos associated with these products. This role will require some knowledge in web design, web development, content writing and basics of graphic designing and search engine optimisation.
Graphic Designer
A graphic designer is required by the business to create attractive social media posts, email headers, product pictures, product videos, etc. Ability to create customised designs at scale and speed is an important requirement for this job. Even if you have some design knowledge, it is recommended that you join a graphic designing course as it will provide the necessary handholding and experience in the field.
SEO Specialist
Search engine optimisation is important for all websites but it is mandatory for ecommerce websites as most people don’t go beyond the top 5 rankings on page one of search results. Search engine optimisation requires technical knowledge about websites, crawling spiders, content writing, content optimisation, etc.
Social Media Marketer
Social media plays an important role in the success of ecommerce stores. With millions of websites around the world selling thousands of different products, there is a huge demand for social media marketing in the ecommerce field. In 2023 alone, more than $1 Trillion was sold through social media commerce. It is one of the fastest growing job profiles in the industry.
Conversion Rate Optimisation Specialist
Driving traffic is only one part of the work associated with the ecommerce websites. The key task is to convert a visitor into a paying customer. While many people check the products on an ecommerce store, the average cart abandonment on desktop versions of the websites is 72% and 84% on mobile phones. This is due to a number of reasons such as slow loading speed of the website, incoherent messaging, poor user interface and many others. The responsibility of a conversion rate optimisation specialist is to optimise the website in such a way that more people buy from the website.
The above-mentioned are only a few roles in the field of ecommerce. If you are planning to start your career in the eCommerce field or aspiring to start your own eCommerce store, book a free consultation with us. We will guide you to reach your goal.