By 2023, digital marketing is already overshadowing the budgets and reach of conventional marketing. However, 2024 will be the year in which the shift from the traditional media to digital media will be embraced by people by a majority of countries in the world. If you are planning to enter this evergreen industry, this is the right time to do so. You can join our digital marketing course in Bengaluru and then make this transition.
In fact, you can transition into this industry, even if you don’t have a degree in marketing. The scope and scale and digital marketing is growing and the year 2024 will see a number of fundamental changes in the industry.
Corporations & Content Creators will Leverage Generative AI for Digital Marketing
Generative AI has taken the industry by surprise. Today, large corporations and even individual creators are leveraging the power of generative AI to their advantage. Gen-AI is revolutionising the way in which ads, content, copy, images and videos are being created.
With the introduction of new AIs, the prevalence and extent of usage of generative AI will grow considerably in 2024. If you are planning to enter this lucrative digital marketing field, then you should absolutely learn how to use generative AI for your digital marketing efforts.
Personalisation and Customisation of Marketing will be the Key
Segmentation and personalisation is not something new to the digital marketing industry. In fact, one of the largest advantages of digital marketing is its ability to personalise and customise the experiences for all people.
2024 will see new levels of customisation of experiences. With generative AI and developments in predictive analysis algorithms, personalisation of products and services will be an important advantage of brands over competitors.
Whether it is the ads or email copy, personalisation of the content will provide better control for marketers and minimise the wasteful expenditure on ads.
Growth Marketing will play an Important Role in 2024
Growth marketing is an important subset of digital marketing and today, the need for a specialised expertise in the field has increased. Marketers who are experienced in increasing the perceived value of brands in the minds of customers and bring about more revenue through enhanced brand loyalty and customer retention.
Growth marketing will increase by manifolds in the year 2024. If you are looking for a reliable career option then you should join a digital marketing course from Indras Academy and get real world exposure in growth marketing projects. You will get assured placement for your internships and assistance for your job search too.
Content Marketing / Video Marketing will Rule the Industry
If you have not already predicted this, then you are in the wrong domain. The share of content marketing in digital marketing has been increasing steadily. Out of all the forms of content, videos and particularly short videos are growing by a huge margin. So, if you want to excel in this upcoming field, then you should become an ace video creator or video editor.
Even now, large corporations have shifted their primary mode of contact as short videos. If you learn a few important skills like writing scripts for movies, editing videos and other related skills, you can carve out a specific place for you in the industry.
SEO Will Undergo a Tectonic Change
Search Engine Optimisation of SEO will undergo a tectonic shift in the year 2024. While Google will still remain as the dominant search engine other search engines will also flourish. Bing and DuckDuckGo are fast growing their market sizes.
With the continuous algorithm updates by Google, the importance of helpful content has increased. Today, if you are able to create content that is both informational and also helpful for the reader, then it has higher chance for ranking in the Google. While the guidelines for AI generated content is not clear, Google can’t ignore this revolution. After all Google is heavily investing in AI technologies. So, one can expect slow acceptance of artificial intelligence generated content.
Changes in the SEO domain will create many repercussions in the industry. However, if you are prepared to take on the industry by its horns, you should not waste any time. Come join a digital marketing course in Bengaluru by Indras Academy.