A digital marketer utilizes digital platforms and avenues to communicate ideas or information from an entity to others. Most often, digital marketers promote the products and services of a company to potential customers and clients. The role of a digital marketer has become indispensable for modern organizations in advancing their cause.
Becoming a digital marketer is a surefire way to pursue an exciting and fulfilling career. However, the term “Digital Marketer” is generic and can be associated with a wide range of skills and specializations. Thus, it’s important to understand the scope of a digital marketer in modern businesses. Whether you’re considering starting your career as a digital marketer or seeking a mid-career change, continue reading for valuable insights.
Skills Required to Become a Digital Marketer
Digital marketing is a field that is constantly evolving and expanding in scope. Firstly, you will need to have an open mind about the possibilities and seek creative solutions to problems. Excellent communication skills, both verbal and written, are fundamental for a successful career in digital marketing.
You must possess empathy and a basic understanding of human psychology as these are crucial for making connections with people. A penchant for storytelling is an added advantage and contributes to a successful career in digital marketing.
While the aforementioned skills are essential for marketing, you will also need to master some of the following:
- Search Engine Optimization
- Social Media Marketing
- Email Marketing
- Content Marketing
- Prompt Engineering
- Google Ads
- Google Analytics
- Marketing Automation, and many more.
While the scope of a digital marketer is broad, you need not have in-depth knowledge of all the above. It’s crucial to have a broad understanding of each while specializing in a few. This “T-shaped” marketer provides better career prospects.
Career Opportunities for Digital Marketers in India
In India, digital marketing is growing at over 40% each year. Organizations of all types, from non-profits to multinational corporations, rely on digital marketing for their growth. You can join any organization according to your preference.
E-commerce companies and digital marketing agencies have the highest demand for experienced digital marketers. Besides working as a digital marketer in a company, you can become a highly paid freelancer, affiliate marketer, or even start your own marketing agency.
With exceptional performance, quick promotions and progressively higher salary packages can be expected.
Salary, Perks, and Other Benefits of Becoming a Digital Marketer
As a digital marketing intern, you can expect to earn around ₹8,000 to ₹12,000 per month. Upon becoming a full-fledged employee, you will receive better packages and benefits.
The salary of a digital marketer ranges from ₹15,000 per month to over ₹150,000 per month. Initially, if you’re starting your career in the field, your pay will be around ₹15,000 per month. However, with experience and improved skills, you can advance to become a digital marketing manager and command a higher salary package.
Common perks from companies include a separate computer system or laptop for work. Depending on the organization, you may receive free travel, internet allowances, upskilling opportunities, etc. Many companies also provide opportunities for professional certifications.
Another benefit of being a digital marketer is the ability to work from anywhere in the world. With increased acceptance of remote work and work-from-home options, you no longer need to reside in crowded cities for a good job. These perks and benefits make digital marketing an exciting and enriching career opportunity.
How to Become a Digital Marketer
To become a skilled digital marketer, it is recommended to join a digital marketing course and learn the fundamentals first. After gaining a good grasp of digital marketing concepts and topics, gaining experience in the field is crucial. Unlike other fields, digital marketing requires continuous practice and implementation to excel.
At Indras Academy, we offer in-house opportunities to work on real-time projects. You will work on live projects and better understand concepts and techniques through practical application.
You can learn at your convenience by attending classes from certified trainers. Courses are offered in two main mediums: live classes in classrooms or instructor-led live training sessions from your home, providing the best educational experience. Receive expert mentorship and guidance to ease your career transition.
So, what are you waiting for? Start your digital marketing training today and secure a high-paying job with ease.